I’ve spent the last 15+ years running the creative engine for global powerhouses like Zynga, EA, and Glu. The core assignment has always been the same: ship ads that are creative beauties but secretly operate as performance beasts. 

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I get a kick out of mentoring creative talent, untangling messy workflows, and proving that smart can still be fun. 

 

KPIs? Love them. Great creative? Live for it!